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Monday, July 07, 2008

"Can you make a difference?"


Back in 1965, Columbia Records in New York received a recording of Bob Dylan’s new song, Like a Rolling Stone. The VP for sales and marketing pitched it in the trash can because it was almost six minutes long and Dylan refused to shorten it. This VP just knew radio stations wouldn’t play a song that long.

Shaun Considine, coordinator of new releases, found the record in the trash, pulled it out and took Dylan’s record home to play over the weekend. Shaun was also part-owner of a really hot New York club. He slipped Like a Rolling Stone to the DJ and the place went crazy, including a couple of influential radio people. They called Columbia Records, demanded copies of the song, and the record was a hit.

But not just any hit. Rolling Stone magazine later chose it as the number-one rock-and-roll song of all time. And had it not been for Shaun, they never would have heard it.

The next time you doubt if one person—especially you—can make a difference, remember Shaun and then listen to life and make a life, not just a living.

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