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Tuesday, April 25, 2006

"Is your packaging consistent with what's inside of you?"


My wife bought a new type of pen recently. I borrowed it one day and immediately stole it from her. I loved it! It flowed smoothly across the paper and it’s large enough so that’s it easy to grip.

Well, of course, she caught me in the act and bought me my own pen, just like hers. As I looked at the pen’s packaging, I noticed that the pen received an “ease-of-use commendation” from the Arthritis Foundation. Now I don’t have arthritis, but I understood why the pen gripped so easily.

So I started opening the package and couldn’t with just my hands. I mean, I pulled and tried to rip it open. Finally, I took out my scissors and cut it open, but the plastic packaging was so tough, the scissors hurt my thumb.

And I thought, “The pen is for arthritis sufferers, but they’ll have to get someone else to open it.” There was no consistency between the pen and the packaging.

Today, as you listen to life, make sure that your packaging—the “you” you present to others—is consistent with your spirit—what’s inside of you.

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